Digital Marketing - What are sponsored links?

Digital Marketing - What are sponsored links?

  June 22, 2018

Do you know what sponsored links are? Learn how they can help your marketing strategy and bring quick results.
Digital marketing is a very broad concept, with innumerable strategies and combinations of efficient tactics, always used with the same objective: conversion.

Conquering customers through the web almost always involves following the same path: attract traffic, generate leads, nurture them and, finally, close the sale.

The most prominent form today is the so-called organic traffic - when people come to your site spontaneously, without the use of advertisements.

How to position your online business without traditional SEO

How to position your online business without traditional SEO

  June 16, 2018

The 46% of Google searches are local, therefore, if you are not well positioned, you could be losing great opportunities in front of your competition.

To achieve this you must be in Google's local 3-pack, that is, the first three results for local searches. For nobody is a secret that Google rewards companies that have a solid reputation online, through the reviews can transform customer behavior, because they speak "the truth" about a service. That's why SEO, as it was until a few years ago, is now dead.

How to get your business positioned in the local search list?

The first mistake that many companies make is to trust online sales to marketing

The first mistake that many companies make is to trust online sales to marketing

  June 10, 2018

There is no need to make differences. The brands must be clear that the stores at street level have to walk hand in hand with their sisters in the network and satisfy the customer in the same way. Says Ronan Bardet, CEO of EGI Group and one of the largest experts in Spain in digital business. He also talks about the great opportunities for growth offered by the Internet to retail companies.

When a neophyte asks in the sector of electronic commerce specialized in retail by an expert in the field, a name jumps. His, that of Ronan Bardet, a Frenchman from Brittany who studied in Deusto and the University of Nottingham and settled in Spain 15 years ago to delve into the digital business sector. Founder and CEO of EGI Group, a service company specialized in online commerce, and co-founder of Club Ecommerce. He is also an investor in MAM Originals and a mentor in the Conector startup accelerator. His extensive experience supports him to sentence that the strategy of retailers no longer have to differentiate between traditional commerce and e-commerce. We have to talk about "connected commerce" because "that is the ideal present and the future".

5 marketing practices in social networks that dominate 2018

5 marketing practices in social networks that dominate 2018

  May 28, 2018

The digital content marketing is reaching its mature stage, says the portal of Jeff Bullas; Firms have a pressing need to ensure that their strategies and content marketing campaigns are kept up to date. The type of technology you have on your site, or the systems you implement, it does not matter if your content is not resonating with your target audience.

In such a way that digital marketing advances and evolves, in the same way that traditional advertising evolved decades ago; the content marketing will follow the same path. The difference that became significant is the speed with which things change, many digital brands, in an attempt to be more efficient, they forget to be human.

Why SEO is so important for your company?

Why SEO is so important for your company?

  May 24, 2018

That your company appears in the top positions of Google is not only important, but essential if you want to succeed on the Internet. Currently, and with the digitalization of almost all aspects of society, especially at the level of communications, marketing and advertising happen on the Internet.

No matter how much you invest in advertising campaigns through traditional media (press, radio or television), if you are not on the Internet, you do not exist. Potential customers are in the network; That's what the big multimillion-dollar companies that bet on digital marketing to invest in their advertising campaigns know. If you look, all prestigious brands have their website, appear in the main social networks and of course occupy the top positions in the search engines.

5 Types of segmentation that any professional marketer should know

5 Types of segmentation that any professional marketer should know

  May 11, 2018

Although segmentation is not a new concept, since for years we know that it is that process that defines and subdivides a homogeneous market into clearly identifiable segments, which have similar needs or characteristic demands, as BusinessDictionary highlights, the truth is that marketing It's essential.

The marketing strategist must segment properly and it is essential to know, first, the theoretical part. For this, it is important to identify the types of this.

Importance of Digital Marketing: Promote your brand

Importance of Digital Marketing: Promote your brand

  April 30, 2018

There are two ways to promote your business: through traditional marketing or digital marketing. Both handle the same objective, the sale of a certain product or service, but use different means and strategies to achieve it. Many companies will question: what kind of marketing will I use for my business? Which one is the most feasible? Which of the two suits me better? Do I really have to choose one of the two, or can I exercise both?

There are more and more companies that want to retain their customers and sell their products or services in the market. For this, they need to design a marketing strategy that allows them to plan how they will be known and what means they will use.