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Monday, May 28, 2018

5 marketing practices in social networks that dominate 2018


The digital content marketing is reaching its mature stage, says the portal of Jeff Bullas; Firms have a pressing need to ensure that their strategies and content marketing campaigns are kept up to date. The type of technology you have on your site, or the systems you implement, it does not matter if your content is not resonating with your target audience.

In such a way that digital marketing advances and evolves, in the same way that traditional advertising evolved decades ago; the content marketing will follow the same path. The difference that became significant is the speed with which things change, many digital brands, in an attempt to be more efficient, they forget to be human.

Thursday, May 24, 2018

Why SEO is so important for your company?



That your company appears in the top positions of Google is not only important, but essential if you want to succeed on the Internet. Currently, and with the digitalization of almost all aspects of society, especially at the level of communications, marketing and advertising happen on the Internet.

No matter how much you invest in advertising campaigns through traditional media (press, radio or television), if you are not on the Internet, you do not exist. Potential customers are in the network; That's what the big multimillion-dollar companies that bet on digital marketing to invest in their advertising campaigns know. If you look, all prestigious brands have their website, appear in the main social networks and of course occupy the top positions in the search engines.

Friday, May 11, 2018

5 Types of segmentation that any professional marketer should know

Although segmentation is not a new concept, since for years we know that it is that process that defines and subdivides a homogeneous market into clearly identifiable segments, which have similar needs or characteristic demands, as BusinessDictionary highlights, the truth is that marketing It's essential.

The marketing strategist must segment properly and it is essential to know, first, the theoretical part. For this, it is important to identify the types of this.

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